Pricing Update for Performance Objectives App

Effective Date: November 1, 2025

Since launching the Performance Objectives app, our focus has been on delivering powerful reporting for Jira while ensuring a secure and reliable service.

As of November 1, 2025, the price of the Performance Objectives app for both Cloud and Data Center will increase. Existing customers and trialing users will be notified of the price update via the billing or technical contact emails associated with their app license.

The Cloud price for 11–250 users will increase by 25%
The Cloud price for team sizes above 250 users will increase by 30–34%, depending on the user tier
The Cloud version of the app will remain free for small teams of up to 10 users
The Data Center price will rise by 35% across all user tiers

The exact percentage change for each Cloud user tier is shown in the table below:

Team size	New price – monthly per user USD	% Increase
Up to 10 (Flat fee)	Free	0%
11-100	1.25	25%
101-250	0.88	25%
251-1000	0.23	34%
1001-2500	0.13	33%
2501-5000	0.13	32%
5001-7500	0.11	30%
7501-10000	0.07	30%
10001-15000	0.05	30%
15001-20000	0.05	30%
20001-25000	0.04	30%
25001-30000	0.04	30%
30001+	0.01	30%

Why the Price is Changing

This is our first price adjustment since 2020. Over the past five years, we have significantly invested in the app to deliver better value, including:

Achieving SOC 2 Type II compliance, to reinforce our commitment to transparency, security, and customer trust
Delivering numerous improvements and new features to make your reports and dashboards more flexible and insightful
Participating in Atlassian’s Cloud Fortified and Bug Bounty programs
Maintaining our commitment to providing high-quality, responsive support

We will continue supporting customers through Atlassian’s Dual Licensing program and Extended Cloud Migration trials.

This pricing update allows us to continue enhancing the app and maintaining the quality you rely on.

Opportunity to Renew at the Current Price

Existing Customers

To ensure a smooth transition, Atlassian’s policy provides a** 60-day price override period**. This allows you to renew or purchase your next term at the current lower price if:

The quote is for the same user tier, and
The quote is generated before the renewal override date (60 days from November 1, 2025)

Trialing Users

If your Cloud trial started before November 1, you can secure the current pricing by purchasing the app before your trial ends.

For Data Center trials, the new price applies unless you already have a pre-existing quote.

Sample Prices for Different User Tiers

You can find sample before-and-after pricing for different user tiers in the tables below:

Cloud

Team size	Old price (monthly)	New price (monthly)	Old price (annual)*	New price (annual)*
1-10	$0	$0	NA	NA
25	$25	$31.25	$250	$312.5
50	$50	$62.5	$500	$625
100	$100	$125	$1,000	$1,250
250	$205	$257	$2,050	$2,570
1,000	$317.5	$429.5	$3,175	$4,295
2,500	$467.5	$624.5	$4,675	$6,245
5,000	$717.5	$949.5	$7,175	$9,495
7,500	$942.5	$1,224.5	$9,425	$12,245
10,000	$1,067.5	$1,399.5	$10,675	$13,995
15,000	$1,267.5	$1,649.5	$12,675	$16,495
20,000	$1,467.5	$1,899.5	$14,675	$18995
25,000	$1,617.5	$2,099.5	$16,175	$20995

Annual pricing is calculated as ten times the monthly rate.

Data Center

Team size	Old price (annual)	New price (annual)
50	$500	$675
100	$1,000	$1,350
250	$1,500	$2,025
500	$2,000	$2,700
750	$2,500	$3,375
1,000	$3,000	$4,050
2,000-9000	$4,000	$5,400
10,000+	$5,000	$6,750

What to Do Next

Existing customers: Generate a renewal quote before the renewal override date (60 days from November 1) to pay the old rate
Trial users: Complete your purchase before your trial ends to secure today’s pricing
New customers: Once the pricing change is effective, new customers pay updated prices immediately
All customers: Use the **Atlassian Marketplace pricing calculator **from November 1 onward to see your exact renewal cost

We greatly appreciate your understanding and continued trust in us.

Contact our Support team if you have any questions that were not addressed in this announcement.